S2 Ep 8: Mastering LinkedIn in Your Job Search - The Ultimate Guide to Do's and Don'ts for Professionals

Welcome to 'Your Path To Career Success' with Kathryn Hall, also known as 'The Career Owl.'

In this eighth episode of season 2, I'll delve into the power of LinkedIn.

Join me for actionable steps and valuable insights on the transformative journey that lies ahead!

Key Takeaways from this episode

🟣LinkedIn Overview:
🟣What Your LinkedIn Profile Should Include:
🟣Do's of Using LinkedIn in a Job Search:
🟣Don'ts of Using LinkedIn in a Job Search:
🟣General Advice

LinkedIn is a crucial tool for job seekers worldwide, and its effectiveness depends on optimising your profile, building a quality network, engaging with content, and avoiding common pitfalls like generic outreach and neglecting recommendations. Regular activity on the platform is essential for maintaining visibility and conveying enthusiasm for your professional brand.

Tune in for a sneak peek into the transformative journey that awaits you!

If you need help to optimise your LinkedIn profile drop me a DM and I would love to help you.

What next?
A big thank you for tuning in to Your Path To Career Success – where your dreams and your career intertwine!

🦉If this episode lit a fire within you, hit that subscribe button, share the love with a review, and spread the wisdom with your friends and coworkers. Alternatively follow me on LinkedIn Kathryn Hall “The Career Owl”.

🦉If you are interested in working with me on a 1-2-1 basis then please book a slot in my calendar via https://calendly.com/thecareerowl.

🦉Sign up for my weekly newsletter via https://www.thecareerowl.co.uk/thecareerowlhoot.html

🦉Alternatively come and hang out with me on LinkedIn at www.linkedin.com/in/kathrynthecareerowl/

Stay tuned for more golden nuggets to help you navigate the winding roads of your professional journey. 

Transcript

Hey there, a big welcome to 'Your Path To Career Success,' the podcast that's your compass in navigating the winding roads of your professional journey. 

I'm Kathryn Hall, your guide, or as I like to call myself, 'The Career Owl.' 

In today's episode, I’m diving into the world of LinkedIn – the professional networking platform that has become a crucial tool for job seekers worldwide.

Before I start here is a brief explanation of what LinkedIn is for and what your profile should cover.

What is LinkedIn for?

•        LinkedIn is a social media networking site which was designed specifically for the business community.

•        As of January 2024 there were 39.7 million users in the UK.

•        Globally, there are c900 million members with over 58 million registered companies and opens up many pathways into the world of work, business and engagement.  

Your profile should show:-

•        What makes you tick

•        Explain your present role and what you do

•        Frame your past and its influence on your career direction

•        Highlight your successes

•        Reveal a bit of your character - showing what you are like in and outside of work

•        Ask for what you want

The Do's of Using LinkedIn in a Job Search

Optimise Your Profile:

Now, let's delve a bit deeper into the importance of optimising your LinkedIn profile. Think of it as your digital first impression. Not only does a complete and well-crafted profile act as your online CV, but it's also your chance to tell a compelling professional story.

Take the time to fill out all relevant sections – from your summary and work experience to skills and endorsements. Use action verbs to describe your accomplishments and responsibilities, giving potential employers a clear picture of what you bring to the table.

Professional Photo:

Moving on to the visual aspect of your profile, your profile picture is a key element. While it doesn't have to be a glamour shot, it should present you in a professional light. A clear, well-lit photo where you're easily recognisable can go a long way in making a positive impression.

And don't forget, this is a professional platform, so save the vacation pictures for Facebook. Choose an image that aligns with the industry you're in or the one you're targeting for your job search.

Craft a Compelling Headline:

Your headline is essentially your digital elevator pitch. Instead of just listing your current job title, use this prime real estate to showcase what makes you stand out. What unique skills do you bring to the table? What are you passionate about in your professional life?

Be specific and highlight your value proposition. This is the hook that can encourage someone to click on your profile and learn more about you.

Build a Strong Network:

Now, let's talk about the power of connections. Building a robust network on LinkedIn is not just a numbers game; it's about quality. Connect with professionals in your industry, colleagues, and consider reaching out to alumni.

Networking isn't just for when you're actively job searching. It's an ongoing process that can provide you with valuable insights, mentorship, and even unexpected opportunities. So, be proactive and strategic in growing and nurturing your network.

Engage with Content:

Finally, let's emphasise the importance of being an active participant on LinkedIn. Don't just lurk in the shadows – engage with the content in your feed. Comment on posts, share interesting articles, and don't shy away from creating your own content.

Engagement is a two-way street. Not only does it keep you visible and on the radar of your connections, but it also positions you as a thought leader in your industry. So, don't be afraid to share your insights and contribute to the professional conversations happening on the platform.

The Don’t’s of Using LinkedIn in a job search

Ignoring Personalisation:

Personalisation is the key to making meaningful connections on LinkedIn. Sending out generic connection requests or messages is a common pitfall. It's like using a one-size-fits-all approach, and it often leaves the recipient feeling like just another name on a list.

Take the extra step to personalize your outreach. Mention something specific from the person's profile or recent posts that caught your attention. Show that you've invested time in understanding who they are and why connecting could be mutually beneficial.

Overlooking Privacy Settings:

Privacy settings might not be the first thing that comes to mind when using LinkedIn, but they play a crucial role in managing your online presence. If you're actively seeking new job opportunities, consider adjusting your settings to signal to recruiters that you're open to new possibilities.

But, and this is important, be cautious about oversharing. While it's great to let recruiters know you're open to opportunities, avoid disclosing too much personal information. Strike a balance that ensures your privacy while still showcasing your professional profile effectively.

Neglecting Recommendations:

Recommendations are like digital endorsements of your skills and professionalism. Neglecting to ask for recommendations is a missed opportunity to add credibility to your profile. These testimonials provide potential employers with real-world insights into your work ethic and capabilities.

Don't be shy about reaching out to colleagues, supervisors, or even clients for recommendations. It's not just about quantity; it's about the quality of endorsements that can set you apart from the competition.

Being Inactive:

LinkedIn is a dynamic platform that rewards active participation. Neglecting your profile can send the wrong signal to your network and potential employers. It's not a 'set it and forget it' situation; it's an ongoing process.

Regularly update your profile with new accomplishments, skills, and experiences. Share relevant content that showcases your industry knowledge and interests. Being inactive not only limits your visibility but may also convey a lack of enthusiasm or commitment to your professional brand.

That wraps up our exploration of the do's and don'ts of using LinkedIn in your job search. Remember, LinkedIn is a powerful tool, but like any tool, it's all about how you use it. Happy networking!

A big thank you for tuning in to Your Path To Career Success – where your dreams and your career intertwine!

If this episode lit a fire within you, hit that subscribe button, share the love with a review, and spread the wisdom with your friends and coworkers. Alternatively follow me on LinkedIn Kathryn Hall “The Career Owl”.

Stay tuned for more golden nuggets to help you navigate the winding roads of your professional journey.